Identity Crisis Avoided by using Multiple eBay IDs

I know...the title seems a bit alarming but it does drive home the point I want to make. It makes a lot of sense to use multiple eBay IDs if you are a buyer and seller. Not only do I recommend creating separate buyer and seller IDs, it may also make sense to create multiple seller IDs too. Here are some of the reasons why you should avoid an "Identity Crisis".

• Create a "Buyer Only" ID: There are multiple reasons for doing this. The most important reason is if you run into a dispute with a seller. If problems arise with your purchase you can feel confident that any negative retaliatory feedbacks will not affect your seller account. Another benefit of separate accounts is you can be more personal and fun with naming your Buyer ID. Seller IDs are typically named after the business or type of products you sell.
  
• Create a "Seller Only" ID: Establishing a selling ID is definitely a smart business move. This is especially true if you are also buying products on eBay to resell. It's best not to advertise to your buyers where you are sourcing your products from. A seller only ID also looks professional when potential buyers are reviewing your feedback. Just remember to keep the satisfaction rate of your customer's feedback as high as possible. This is your reputation that they are creating.
  
• Multiple Seller IDs: In some instances it makes sense to create multiple seller IDs. You may be selling two major products but in entirely different categories. For example, say you sell a lot of camera equipment and computer laptops. Separating these products under two different eBay Selling IDs makes sense and helps organize things, thus preventing an identity crisis. One minor setback of multiple selling IDs is in the eligibility of PowerSeller (PS) status. You may run into the situation that you would be eligible for PS status if selling under one ID but not using multiple accounts. PowerSeller status has never proven to be beneficial to buyers and doesn't affect your final values, so I still recommend multiple IDs for the buyers benefit vs. PowerSeller status.