Wednesday, August 15, 2007

eBay Store Referral Credits is like Free Money!

Any eBay seller who has an eBay store should be incorporating a little used incentive that eBay offers known as Store Referral Credits. Basically, you use a special link to send people to your eBay Store pages or items and you can receive a credit of 75% of the final value fee if they bid and win an item. This could easily pay for the cost of having an eBay store to begin with.

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Getting setup to be eligible for this credit is very easy to do and you don't have to join their affiliate program to get paid. Although, there are some prerequisites to receive a referral credit.

  • You need to be an eBay seller with a Basic, Featured or Anchor Store. This should be obvious since the program is called "eBay Store Referral Credits".
  • You referrals must visit your store from a link "outside" of eBay. This means they need to click a link to your store from any other website (not eBay) or from an email.
  • You need a special code (see further down in this post) at the end of your hyperlink that notifies eBay that you want a store referral credit.
  • The person who clicks on the link needs to purchase an item from your store and their computer must accept cookies (not the ones you eat! :-).

Now...the big question is:

How do I create a Store Referral Credit link?

It is very simple. First you need to know you main URL to your eBay store. The URL is formatted as follows http://stores.ebay.com/[your store name] You can also find it quickly by clicking on the little store icon (Red Door) next to your seller id. My main store URL is:

http://stores.ebay.com/Selling-4-U-Consignment-Store

Next you need to append the Referral credit code to this URL. The code is: ?refid=store

So the correct URL that gives me eligibility for a Store Referral Credit is:

http://stores.ebay.com/Selling-4-U-Consignment-Store?refid=store

So go ahead and click this link and buy something from my store...I would greatly appreciate it! ;-) You should be adding these links to every email you send to buyers, friends, etc. Also make sure to add it to your blogs, myspace pages, websites, forum signatures and more.

There are also a few other variations to creating referral links that would take too long to cover in this post. I recommend that you visit eBay's Help Pages on this topic. Happy selling!

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