Sellers Tip: eBay Reviews can find you buyers if…

A while back eBay introduced a new feature to it’s website that let’s users write reviews on certain products. These reviews provide useful information to buyers as well as sellers of these products.

These reviews are organized into categories of specific products that are searchable by keyword. For example, searching for user Reviews with the keywords “FujiFilm” under the digital camera category will provide you a list of targeted guides. The user can then click on a specific review to get more detailed information. Each product is rated 1-5 by the reviewer and averaged across all reviewers.

My Tip to Sellers:

If you are selling a product that doesn’t have a review, then create one. If one exists then it is not as important to create an additional review for the same product.

You may ask, why should I write a review?

Free Marketing! eBay integrated a search function and highlights auctions in every review to find that specific product on eBay. See the screenshot below.

The most important thing to remember is to use all of the keywords in the review title in your main auction listing title. This will guarantee that your listing will show up for any users who click the “Buy One Like This” button in that review. That’s all there is to it.