The Power of a Press Release

In my last post, I mentioned that any eBay Trading Assistant could take advantage of the power of Press Release. I just found this Press Release from a very creative eBay Seller and TA who truly knows how to market his auctions. I think you would have to see his Kool Aid Packet Auction to see what I mean. :-D

While eBay Seller: ezas123 may not be truly focused as a Trading Assistant, he does know how to create a marketing buzz! What can we learn from this seller?

Plenty…

• This seller uses Press Releases to gain awareness
• Professionally designed auction templates enhance the buyer’s experience
• Creative use of an eBay Store and multiple newsletter signup
• Excellent Feedback and Reputation
• A well designed Me/Store page
• Responds quickly to buyers questions and posts them to the auction
• and alot more if you look hard enough

I hope you are starting to get my point that you need to have a marketing plan as an eBay Trading Assistant (or for any business) to be successful.

Happy Marketing!
David Boyd - Trading Assistant