Is your eBay User ID important for your TA business?

Yes and No. I know that seems a little contradictory but let me explain.

Yes…

Your eBay user ID is part of your branding identity of your business. While a user ID like “DarthVader” (my apologies to the eBay user that I used in this example) may be amusing to some and shows everyone you are a fan of Star Wars, it does little to brand your eBay TA business (unless if all you sell is Star Wars memorabilia).

Many TAs try and use an ID that is the same as their business name. This is smart because people can more easily remember you if your business name, eBay ID, eBay Store and website were all the same. It also looks more professional to potential clients.

If the eBay user ID that you want is already taken, you may want to add a geographical location to it so it will be unique. For example, if your NY business name is ‘We Can Sell It’ and the id ‘WeCanSellit’ is already taken, try and see if ‘WeCanSellitNY’ is available. Successful branding is keeping your message and name consistent to the public.

No…

Because eBay buyers really do not care what your user ID is. What they do care about is your reputation and feedback as a seller. The name of your eBay ID will have little to no impact on the final value of the items you sell (unless your ID is ‘I-Will-Neg-You’).

Choosing an eBay user ID is a personal choice and one that you should feel comfortable with. You can also change your user ID on an existing account if you wanted to. There are some eBay rules that apply to changing your ID that you can Read Here.